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Sales Presence
Build the foundations of your Personal Brand in a competitive commercial environment
Develop your personal brand through a structured process that defines your identity and positions your personal value as a key driver to attract clients, generate referrals, and strengthen your presence in a competitive commercial landscape.
Phase 1 Essential: Personal Value & Market Insights
Phase 2 Elevate: Brand Identity & Narrative
Phase 3: Market Activation & Implementation
Essential Phase
Everything in Essential, plus
Everything in Elevate, plus
Personal Value & Strengths
Brand Identity & Differentiation
Market Activation
• Exploration of your personal value independent of short-term results
• Unique combination of professional strengths
• Key competencies
• Professional value and first identity framing
• Market positioning analysis
• Benchmarking of relevant profiles across contexts
• Identification of positioning patterns
• Evolution of your professional direction
• Brand Identity Map
• Brand Attributes
• Translation of benchmarking insights into clear positioning signals
• Personal Brand Statement aligned with your positioning
• Professional journey through key milestones
• Value creation supported by relevant metrics
• Career narrative aligned with your commercial objectives
• Coherent narrative connecting experience and future direction
• Mapping your commercial ecosystem
• Strategic outreach to attract clients and generate referrals
• Development of a client-oriented communication style
• Activation through consistent visibility and relationship-building
• Translation of your identity into a digital presence aligned with your objectives
• Definition of a visibility model aligned with your market and clients
• Structuring and development of your LinkedIn profile
• Development of selected materials
Positioning & Benchmarking
Professional Journey
Implementation
The number of meetings is tailored to each case, based on the client’s priorities and availability. Flexibility and alignment with your needs are at the core any level to ensure optimal results.
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