top of page

Leadership & Strategic Planning

Professional Development Services

Build your Personal Brand

Empowering companies and professionals to stand out, create value, and lasting impact.

and enjoy its power.

We have been helping professionals and businesses thrive for over 15 years. Some of the companies we've worked with:

image.png
UBII DEFINITIVA ultima.jpg
Chosen_Payments
City View_edited.jpg

Discover how Personal Branding can open new opportunities and set you apart in your professional journey.  

Struggling to define what makes you unique?

Even if you’ve never considered the idea of having a personal brand. It is not about selling yourself; it's simply about knowing your strengths and making them visible.

We help you uncover your unique strengths and express them with clarity, strategy, and authenticity.

Your LinkedIn profile is nearly empty. A missed opportunity to show who you are and what you bring to the table.

Now it's time to take the lead! 

You haven’t updated your resume in years. Your story deserves to be clearly told with purpose and impact.

Or you’ve relied solely on your organization to develop your career. But in today’s competitive market, professionals are expected to shape their own path.

ALVARO.jpg

Alvaro Rodríguez

Chief Financial Officer

Arca International Group

Miami, United States

I have worked with Aurora Consulting on various finance and Personal Branding projects, achieving outstanding results. I am always impressed by their effective solutions and strong commitment to excellence.

Elio Marzano.jpg

Commercial Director 

INSTYLE S.p.A.

Florence, Italy

Working with Valentina during a defining moment in my career was an invaluable experience. Her strategic insights and personalized approach in Personal Branding guided me to take impactful steps forward, including advanced training in Milan. Valentina's professionalism and genuine care create a truly inspiring collaboration. I’m grateful for her guidance and expertise.

DANI BEDONI.jpg

International Coach

New York, United States

Valentina is a woman full of light, joy, and intelligence. Working with her on my Personal Branding was transformative: she captured my essence and projected it with authenticity. Now I have a professional presence that reflects my mission as an international coach. I highly recommend her.

We invite you to work on your brand identity, connecting with your personal value and purpose. Strengthen your leadership, boost your growth and visibility, and commit to your vision to consolidate success.

We help you to reach the key drivers of Success

We guide you in empowering your decision-making processes with clarity, confidence, and a strong connection to your identity and purpose, cultivating solid and, long-term relationships.

Take control of your career or business with a strategic approach that combines insight, expertise, and goal-oriented planning — helping you position yourself and enhance your visibility.

We help you craft authentic and meaningful stories that connect with your audience, building trust, transparency, and lasting impact through a narrative that captures the unique value you have to offer.

It all begins with your personal worth.   

 

Everything starts with the appreciation of your personal value, which is intrinsic and independent of your achievements or results.Understanding this distinction allows you to create more opportunities and experiences aligned with your authenticity.

We combine knowledge and experience to identify challenges and build a clear and distinctive identity and image.

 

We support individuals and organizations in discovering their unique strengths, developing their strategic vision, and building impactful narratives.

Ever wondered how to truly stand out in your business or in your career? 

The journey of Personal Branding

X   _edited_edited.png

THE JOURNEY OF PERSONAL BRANDING

1

2

3

4

5

6

7

Instagram _edited.png
Facebook_edited.png
Linkedin  _edited.png
TikTok   _edited.png
Linkedin    _edited.png

SELF- DISCOVERY

BRAND IDENTITY

CAREER PATH & NARRATIVE

DIFFERENCIATION STRATEGY

LEARDERSHIP

COMMUNICATION PLAN

VISIBILITY

Elevate your presence, amplify your impact.

Structure your LinkedIn profile with your goals and positioning.

✔️ A compelling headline, executive bio, and about section.
 

✔️ Refined professional experience, achievements, and skills.
 

✔️ SEO keyword optimization for AI algorithms (e.g. recruiters) and competitor analysis.

​​

✔️ We can enrich your network by searching for connections aligned with your purpose.

Plan and execute your LinkedIn profile content and other social media platforms.

✔️ Content calendar aligned with your brand essence. 

✔️ Professional posts inspired by your insights and experiences with stakeholders.

​​​​​

✔️ Content publications to strengthen your online presence.  

✔️ Long-term strategy to build credibility and trust. 

Targeted Google Ads & Meta Ads to attract potential clients or specific market segments.

✔️ Audience segmentation and value proposition refinement.

✔️ Strategies to engage with specific personas and market goals.

​​​

✔️ SEO keyword optimization aligned with your Personal Branding.

✔️ ​Ad creation, channel selection and Social Media execution.

VALENTINA (13)_edited.jpg

Let's talk about you ! It's time to change...

Many people experience resistance when it’s time to start building their Personal Branding.
 

These feelings are absolutely normal because talking about ourselves can be challenging and even a little uncomfortable. Fears like being judged, seeming arrogant or inauthentic, not being "enough", or exposing oneself and becoming vulnerable are very common.
 

They can appear at any professional level, from a Founder & CEO to a professional who is considering a career change.

​​

Often, these fears surface through practical objections such as:

❌"I don't have time"

❌"I'm not sure about investing in this" or

❌"This is not the right moment"

But now it’s time to talk about you, to reconnect with your personal value and your purpose.

At Aurora, we help you build your Personal Brand authentically. Even if you are in a moment of confusion or transition, we support you in structuring your story and clarifying your purpose. The benefits you gain include:

✔️ Identifying what makes you unique

✔️ Clarifying your strengths beyond performance 

✔️ Reflecting the difference you truly want to make.

These elements empower your leadership and support you in making meaningful decisions.

Get in touch with us

Connect with us to develop a strategy tailored to your goals and challenges.

Submit this short form to get in touch with our team.

Thanks for submitting!

Aurora is a Boutique Consulting that embodies renewal and fresh beginnings, offering tailored solutions for businesses and professionals to stand out, create value, and make a lasting impact in their markets.

Our mission is to strengthen the leadership of our clients by combining Personal Branding and Corporate Branding as strategic positioning tools, helping them stand out and grow in their industries.

An original method shaped by years of experience supporting students, professionals, and leaders across disciplines — working as a counselor providing academic support in fields ranging from engineering and business administration to psychology and the humanities.


Grounded in Psychology, career development, Design Thinking, and philosophical insights, this approach provides a deep understanding of human potential through a client-centered perspective, delivering personalized services tailored to your needs.

This professional background and proven track record in strategic consulting for Business Plans, Marketing Plans and Investor Decks — particularly in banking, insurance, and financial services, as well as other industries such as hospitality, software development, and real estate — enables us to guide professionals from various fields and at different stages to clarify their leadership path, align their values, and project their expertise with confidence and authenticity.

Personal Branding Services:

Personal Branding is not about what you are... it’s about who you are

We apply a human-centered approach based on Design Thinking, combining psychology, strategy and storytelling to co-create a meaningful brand foundation: define your identity, clarify your value and strengths, understand your goals and project your promise with clarity and impact.

THE PROCESS: the journey of Personal Brand: 

1. Self- exploring: we help you explore your self- worth, strengths, motivations, and brand essence.

​​​​​

2. Brand Identity: create your Brand Identity Map, Brand Attributes, and core values. 

3. Career path & Brand narrative:  we craft a compelling narrative to define your profile, skills and Personal Brand Statement. Structure your career journey to highlight your achievements and open new opportunities.

4. Differentiation Strategy: based on competitor analysis, SEO keyword and IA algorithms optimization. 

5. Leadership: clarify your leadership style and long-term objectives, and how to improve relational aspects, such as empathy and collaboration.

6. ​​​​​​​Communication strategy: we help you identify your key audiences, develop your communication goals, and core messages.

7. Visibility: develop strategies based on authenticity and self-efficacy to ensure a strong online presence, greater visibility, and meaningful engagement with your audience. 

We help you organize and prioritize your goals and what truly matters to you. From there, we build the foundation of your Personal Brand.

Recognizing yourself as a brand is closely linked to professional success. It increases self-confidence, enhances visibility in social contexts, and strengthens relationships. This is why Personal Branding significantly contributes to creating the right conditions to attract new opportunities.

 Be seen and connect with your key stakeholders: clients, colleagues, recruiters, and collaborators.

• Stand out in a saturated market to achieve your goals: get hired, expand your network, increase visibility, build reputation and trust, even if you want to attract capital.

• Attract professional opportunities of all kinds, at any stage of your career.

• Share your experiences and insights, allowing others to recognize your value.

• Improve your leadership with purpose and position your voice as an authoritative reference.

​​​DELIVERABLES

 

Custom CV: crafted with a sense of purpose and strategic positioning.
 

LinkedIn Profile Optimization: designed to boost confidence and express your unique value.
 

• Competitor Benchmarking: clarity about your competitors positioning and what makes you different.

• SEO optimization & Keywords: to ensure AI algorithm recognition and strengthen your visibility on Google in your professional field.

Content Strategy & Execution: professional storytelling aligned with your voice and goals to publish original post on LinkedIn. 
 

• Ads Campaigns: targeted visibility to amplify your presence for potential customers or target audiences. 
 

In CV and LinkedIn optimization are included Brand Identity Map, Brand Attributes and Differentiation Strategy, to develop your Personal Brand Statement according to your values, tone, and uniqueness, translated into visible elements.​​​​

Strada Val San Martino, 67, Turin, Italy.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

From Turin, with love, to the world

© 2025 di Aurora Consulting.

bottom of page