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Sales Presence
Build the foundations of your Personal Brand in a competitive commercial environment
Develop your personal brand through a structured process that defines your identity and positions your personal value as a key driver to attract clients, generate referrals, and strengthen your presence in a competitive commercial landscape.
Phase 1 Essential: Personal Value & Market Insights
Phase 2 Elevate: Brand Identity & Narrative
Phase 3: Market Activation & Implementation
Essential Phase
Everything in Essential, plus
Everything in Elevate, plus
Personal Value & Strengths
Brand Identity & Differentiation
Market Activation
• Exploration of your personal value independent of short-term results
• Unique combination of professional strengths
• Key competencies
• Professional value and first identity framing
• Market positioning analysis
• Benchmarking of relevant profiles across contexts
• Identification of positioning patterns
• Evolution of your professional direction
• Brand Identity Map
• Brand Attributes
• Translation of benchmarking insights into clear positioning signals
• Personal Brand Statement aligned with your positioning
• Professional journey through key milestones
• Value creation supported by relevant metrics
• Career narrative aligned with your commercial objectives
• Coherent narrative connecting experience and future direction
• Mapping your commercial ecosystem
• Strategic outreach to attract clients and generate referrals
• Development of a client-oriented communication style
• Activation through consistent visibility and relationship-building
• Translation of your identity into a digital presence aligned with your objectives
• Definition of a visibility model aligned with your market and clients
• Structuring and development of your LinkedIn profile
• Development of selected materials
Positioning & Benchmarking
Professional Journey
Desarrollo integral de tu marca personal con un perfil ejecutivo de LinkedIn, alineación estratégica y resultados orientados a impacto.
Entregables:
• Todo en Elevate, más:
• Historia Personal: crea una narrativa convincente basada en tu trayectoria y objetivos personales.
• Perspectivas futuras: aclara tu visión estratégica para tu carrera con nosotros, asegurando un camino claro hacia objetivos a largo plazo.
• Declaración Integral de Marca Personal: alineada con tu estrategia de carrera.
• Análisis Integral de competidores: perfiles objetivos para refinar tu posicionamiento y destacar tus fortalezas únicas.
• Trayectoria profesional integral: incluye hitos completamente cuantificados y lecciones aprendidas para maximizar el impacto.
• Optimización de perfil de LinkedIn: incluye diseño premium, todas las secciones, integración de medios, recomendaciones y elementos de branding.
El número de reuniones se adapta a cada caso, según las prioridades y disponibilidad del cliente. La flexibilidad y la alineación con tus necesidades están en el centro de cada nivel para garantizar resultados óptimos.
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