
Executive Presence
Build the foundations of your Personal Brand
Develop your personal brand through a structured process that defines your personal value and the combination of strengths that makes you unique, establishes your brand identity within your market context, and translates it into a strong digital presence aligned with your professional goals.
Phase 1 Essential: Personal Value & Market Insights
Phase 2 Elevate: Brand Identity & Narrative
Phase 3 Strategic implementation
Essential Phase
Everything in Essential, plus
Everything in Elevate, plus
Personal Value & Strengths
Brand Identity & Differentiation
Digital Identity & Visibility Strategy
• Exploration of your personal value
• Unique combination of professional strengths
• Key competencies
• Leadership goals, business objectives, and career aims
• Industry context and positioning patterns
• Market positioning analysis
• Benchmarking of relevant profiles across contexts and seniority levels
• Identification of positioning patterns
• Evolution of your professional direction
• Brand Identity Map
• Brand Attributes
• Translation of benchmarking insights
• AI Strategy
• Personal Brand Statement
• Professional journey through key milestones
• Value creation supported by relevant metrics
• Career narrative aligned with your professional objectives
• Coherent narrative connecting experience and future direction
• Translation of your identity into a digital presence, aligned with your professional objectives
• Definition of a visibility model aligned with your professional style, in which you feel comfortable
• Full implementation of your LinkedIn profile as a strategic positioning asset
• Development of selected strategic materials aligned with your professional objectives
• Personal website or landing page development
Positioning & Benchmarking
Professional Journey
Implementation
The number of meetings is tailored to each case, based on the client’s priorities and availability. Flexibility and alignment with your needs are at the core any level to ensure optimal results.
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